When is it time to redesign your website?
By The AsasWeb team 1 min read
A full redesign is justified when the problems are structural, when the site fails on phones, when slowness is baked into an ageing build, when it excludes disabled users, or when it no longer reflects what the business does. If the bones are sound and the issues are cosmetic, a cheaper refresh of copy, pages, or colour is the better buy. When you do rebuild, fix the foundations once, accessible, fast, and multilingual if your market needs it.
A full redesign is a significant investment, so it is worth being honest about whether you need one or whether a smaller fix will do. Here is how we help clients tell the difference.
Signs you genuinely need a redesign
- It does not work on phones. If most of your traffic is mobile and the site fights the small screen, you are losing people every day.
- It is slow and the cause is structural. Some slowness is a quick fix. When it is baked into an ageing build, a rebuild is often cheaper than endless patching.
- It is not accessible. If the site excludes disabled users, that is both a legal risk and lost custom, and retrofitting access into a fragile build can cost more than rebuilding.
- It no longer reflects the business. If the site sells what you used to do, not what you do now, it is working against you.
Signs you do not, yet
If the bones are sound and the issues are cosmetic copy, a few new pages, or a tired colour, you may need a refresh, not a rebuild. Spending a redesign budget to fix a content problem is a waste. We will tell you when that is the case.
Treat it as a chance to fix the foundations
If you do rebuild, do it once and do it right: accessible, fast, and multilingual if your market needs it. A redesign that ignores the foundations just resets the clock on the same problems. You can see how we approach that on our process page.
Not sure which camp you are in? Start a project and we will give you an honest assessment, even if the answer is that you do not need us yet.